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January 23, 2026Infectious Diseases and TherapyOpen Access

How Status Quo Bias Shapes Willingness, Uptake, and Adherence to PrEP Among Chinese MSM: A Behavioral Economics Perspective

Min Zhao Xiang Zhao Ye Zhang Zhuoheng Yin Fanpu Ji Shu Su Weiming Tang Lei Zhang

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Key Points

The aim is to understand how status quo bias influences the willingness, uptake, and adherence to PrEP among Chinese MSM.
Developed an evidence-based framework for interventions
Identified psychological barriers at various stages
Employed behavioral economics principles
Highlight the role of psychological barriers in each phase
Suggest stage-specific interventions
Indicate the potential for improved adherence through tailored approaches

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Implication

Examines how status quo bias affects PrEP uptake and adherence in MSM, suggesting tailored public health interventions.

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Cite This Study

Zhao et al. (2026) studied this question.

synapsesocial.com/papers/6975b28afeba4585c2d6df8b https://doi.org/10.1007/s40121-025-01296-y

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