As the world moves towards more sustainable transportation, electric two-wheelers are becoming viable alternatives to traditional vehicles, particularly in developing nations. This research investigates the transforming technology towards green mobility factors influencing con-sumers' purchase intention with reference to the Vellore district, using Behavioural Science and Technology Adoption theories to identify four key influencing factors: environmental concern, perceived economic benefits, social influence, and charging infrastructure. In this study, a structured questionnaire was used and surveyed, in which 99 respondents were collected, and advanced statistical analysis (PLS-SEM) was conducted. The study's results indicated that economic benefits and social influence had a significant impact on purchase intentions, whereas environmental concerns and charging infrastructure had a minor effect on purchasing decisions. Nonetheless, charging infrastruc-ture influences consumer views towards electric scooters, even if those perceptions may not convert into actual purchase intentions. Accord-ing to the study's findings, economic benefits and social influences outweigh environmental motivations in consumer purchasing decisions in the Vellore district. These findings are useful for governments, manufacturers, and marketers seeking to increase electric vehicle adoption, as they suggest that efforts should be prioritized on economic incentives and infrastructure development over environmental benefits. In addition, the study identifies prospective topics for further managerial and practical implementations of the findings.
A et al. (Wed,) studied this question.