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The research aims to understand factors influencing the adoption and usage of TikTok and Threads by U.S. Congress members.

Platform Politics in the U.S. Congress: Diffusion of TikTok and Threads

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The research aims to understand factors influencing the adoption and usage of TikTok and Threads by U.S. Congress members.
Analyzed adoption of Threads and TikTok among 535 members of Congress.
Collected data from official congressional websites and verified social media presence manually.
Measured adoption as a binary variable and usage by the number of posts through November 2023.
Applied probit and OLS regression models to investigate predictors including party affiliation and demographics.
Younger legislators and Democrats are more likely to adopt Threads and TikTok.
Previous digital engagement predicts higher usage of both platforms.
Non-white members display a higher likelihood of adopting and using TikTok, whereas white members prefer Threads.

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Investigates social media adoption in Congress, revealing factors influencing usage among legislators.

Towner et al. (2026) studied this question.

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