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February 2, 2026FIIB Business Review

Exploring the Role of Social Media in Healthcare: A Systematic Literature Review Using the TCCM Framework

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Authors

GGGitte GaleaCentral Queensland UniversityRCRitesh ChughQueensland University of Technology

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Implication

This systematic review examines social media's impact on healthcare, highlighting its benefits and challenges.

Key Points

  • The central aim is to systematically evaluate social media's benefits and drawbacks in the healthcare sector using a comprehensive framework.
  • Systematic literature review following the SPAR-4-SLR protocol and TCCM framework.
  • Review of 40 peer-reviewed articles from major databases.
  • Analysis of findings across four dimensions: theory, context, characteristics, and methods.
  • Assessment of the role of policies, guidelines, and governance in social media use.
  • Identified benefits include information sharing, health promotion, and user engagement.
  • Challenges noted include misinformation and privacy concerns.
  • The review indicates a significant gap in theoretical foundations of existing studies.
  • Primary empirical methods like surveys dominated, while qualitative methods were rare.

Cite This Study

Galea et al. (2026) studied this question.

synapsesocial.com/papers/6980ffe7c1c9540dea812c4fhttps://doi.org/10.1177/23197145261416246
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