What question did this study set out to answer?

The research aims to explore how humorous representations in online narratives construct gender identities related to marital conflict.

February 2, 2026Discourse & Society

Humor and gender stereotyping in online marital conflict narratives

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The research aims to explore how humorous representations in online narratives construct gender identities related to marital conflict.
Employs Kress' social-semiotic multimodal theory of communication
Analyzes verbal and visual elements in humorous memes
Investigates intermodal relations in online narratives
Evaluates the implications of humor on gender stereotypes
Identifies the use of exaggeration and sensationalism in memes
Finds that online narratives intensify competing gender narratives
Reveals the role of technology in perpetuating sexist humor
Demonstrates how memes can recontextualize traditional gender roles

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Implication

This analysis reveals how humorous memes reinforce gender stereotypes during marital conflicts, suggesting digital media's role in shaping perceptions.

Cite This Study

Adegoju et al. (2026) studied this question.

synapsesocial.com/papers/69810006c1c9540dea812f4e https://doi.org/10.1177/09579265261415903

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Implication

This analysis reveals how humorous memes reinforce gender stereotypes during marital conflicts, suggesting digital media's role in shaping perceptions.

Humor and gender stereotyping in online marital conflict narratives

Key Points

Discussion

Implication

Cite This Study

Humor and gender stereotyping in online marital conflict narratives

Key Points

Discussion

Implication

Cite This Study

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