Post-Creativity in the Era of Post-Truth: a Philosophical Analysis

The object of this research is the current cultural situation of post-truth, which is associated with the crisis of factuality and objectivity and is formed in the context of postmodern relativization of the substantive foundations of culture. The subject of this research is post-artistry as a recent cultural phenomenon that emerges in the era of post-truth and is caused by the virtualization, digitalization, and simulacrisation of various cultural forms. The aim of this research is to identify the essential characteristics and mechanisms of post-truth functioning in various spheres of socio-cultural being, as well as to provide a conceptual basis for the phenomenon of post-artistry as a product of the era of post-truth and postmetaphysical philosophy. The research methodology includes comparative analysis, the dialectical method, system analysis, agent-based modeling, and phenomenological and hermeneutical approaches. The scientific novelty of this research lies in identifying the ways of conceptualizing the phenomenon of post-artistry, which include literal, transformational, postmodern, postcultural, voluntaristic, ideological, and digital interpretations, as well as in clarifying the meaning of the phenomena of pseudo-artistry, quasi-artistry, para-artistry, meta-artistry, creativity, neuro-artistry and form-artistry. The paper highlights and describes the «post-ontological» and «post-epistemological» problems of postmetaphysics, the first of which is associated with the reduction of objective reality to the hyperreality of simulacra, which is undergoing digitalization, which leads to a tripling of reality and the formation of postreality as a sphere of escapist existence of the subject, and the second is manifested in the processes of relativization, democratization, pluralization and egalitarization of truth, which are intensifying in the context of the information pandemic. The research also presents the specific features and mechanisms of post-truth in the socio-political, news, and advertising spheres.