Changes in Attitudes After Suicide Prevention Media Campaigns in Three Norwegian Regions

Although we found no overall change in attitudes after suicide preventive media campaigns, small changes, such as increased suicide preventive and mental health literacy, occurred in the male subgroup of those who have been exposed to the campaigns. Future suicide prevention media campaigns should consider targeting subgroups with elevated risk for suicide instead of the entire population. In addition, there are methodological aspects of the current exploratory study that should be investigated further.