What question did this study set out to answer?

The study aims to identify challenges in public opinion research and envision its future in the digital landscape.

Rethinking Public Opinion Studies in the Digital Era: Expert Discourse on the Theoretical and Methodological Challenges of Public Opinion Research

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Scholars highlight significant challenges in public opinion research, suggesting the need for new frameworks.

The study aims to identify challenges in public opinion research and envision its future in the digital landscape.
Conducted a survey among public opinion scholars from over 30 countries
Analyzed challenges perceived by experts with varying experience levels
Performed thematic analysis to extract key themes
Identified opinion formation and respondent bias as major challenges
Highlighted the need for addressing technical hurdles alongside theoretical considerations
Showed a collective sentiment among scholars for adapting to the evolving media environment

Hess et al. (2025) studied this question.

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