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February 6, 2026Sustainability2 citationsOpen Access

Destination Personality, Experience, and Loyalty: Insight into Perceived Destination Resilience in Osaka Kansai, Case of Korean Travelers in Osaka Expo 2025

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EKEunice Minjoo KangJGJosé R. GutiérrezYAYoonyoung Ahn

Key Points

  • This research aims to understand how destination personality, experience, and loyalty influence perceptions of resilience in Osaka-Kansai, especially during events like Expo 2025.
  • Conducted an online survey with 198 Korean travelers who visited Osaka-Kansai.
  • Focused on perceptions related to resilience post-pandemic and during mega events.
  • Explored the transition from overtourism to sustained visitor engagement.
  • Identified a significant relationship between destination loyalty and perceived resilience.
  • Found that destination personality and experience enhance loyalty towards Osaka-Kansai.
  • Proposed a sustainability-oriented framework for destination management.

Abstract

This study examines how destination personality, destination experience, and destination loyalty contribute to perceived resilience in Osaka-Kansai, particularly in the contextual backdrop of Expo 2025. The purpose of the research is to develop a sustainable perspective lens for understanding destination loyalty and perceived destination resilience in vulnerable situations and mega events. The empirical analysis is based on an online survey of 198 Korean travelers who have previously visited the Osaka-Kansai area, one of the most preferred outbound destinations for this market. The study explores perceptions of destination resilience amid post-pandemic recovery, exposure to natural disasters, and the anticipated shift from mega-event driven visibility and overtourism to sustained visitor interest and loyalty. The findings provide a sustainability-oriented framework for understanding relationships and offer both theoretical and practical implications for destination management in contexts characterized by uncertainty and long-term transformation.

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Cite This Study

Kang et al. (2026) studied this question.

synapsesocial.com/papers/698585ea8f7c464f23009a72https://doi.org/10.3390/su18031597
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