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February 6, 2026SAGE OpenOpen Access

Understanding Young Consumers’ Interaction with Recycled Packaging: Strategic Insights for Green Marketing Communication

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Authors

TNTuan Hai Nguyen

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Overview

Reveals how key factors influence attitudes and purchasing behavior in young consumers, suggesting improvements for green marketing communication.

Key Points

  • The study aims to explore how specific factors affect young consumers’ attitudes towards recycled packaging and their subsequent purchasing decisions.
  • Conducted a structured survey of 400 retail shoppers in Can Tho City
  • Analyzed data using structural equation modeling (SEM)
  • Examined the effects of recycling consideration, argument quality, and semiotic knowledge on attitudes and buying intentions.
  • All three information-processing factors positively impact attitudes towards recycled packaging.
  • Attitudes significantly influence both purchase intention and positive emotional responses.
  • Semiotic knowledge is identified as an important predictor in understanding green consumption behaviors.

Cite This Study

Tuan Hai Nguyen (2026) studied this question.

synapsesocial.com/papers/698586ad8f7c464f2300a6b1https://doi.org/10.1177/21582440261420543
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Impact of Green Packaging on Vietnamese Students' Green Purchase Intention: Driving Environmental Sustainability in Digital Commerce2026
  2. 2Promoting sustainable consumption and circular economy: the intention of Vietnamese youth consumers to purchase products made from recycled plastics2024 · 5 citations
  3. 3Determinants of Purchase Intention Toward Beverages with Eco-Friendly Packaging: An Extended TPB-S-O-R Approach in Vietnam2026
  4. 4Factors Impacting Vietnamese Consumers' Green Purchase Intention2026
  5. 5Impact of Green Marketing Elements on Consumers: A Behavioral Approach2025 · 1 citations