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July 18, 2026SustainabilityOpen Access

Determinants of Purchase Intention Toward Beverages with Eco-Friendly Packaging: An Extended TPB-S-O-R Approach in Vietnam

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Authors

BTBui Duc TinhNMNguyen H.D. MyĐMĐao Duy Minh

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Overview

Randomized trial investigates consumer purchase intentions toward eco-friendly beverage packaging, indicating key behavioral influences.

Key Points

  • This study investigates the factors influencing consumer intentions to purchase beverages with eco-friendly packaging in Vietnam.
  • Data collected from 475 consumers in Central Vietnam
  • Analysis employed structural equation modelling (SEM)
  • Framework integrated extended theory of planned behavior and S-O-R framework.
  • Attitude, perceived behavioral control, and perceived consumer effectiveness are significant predictors of purchase intention.
  • Subjective norms and perceived environmental packaging knowledge have positive but marginal effects on purchase intention.
  • Packaging functions show no significant direct effect on purchase intention.

Cite This Study

Tinh et al. (2026) studied this question.

synapsesocial.com/papers/6a5b183e18557b26c203a2cehttps://doi.org/10.3390/su18147265
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