Attitude Of Secondary Students Towards Social Value

The study aims to investigate the relationship between a person’s social values and his attitudes towards the institution of advertising. Value is a measure of the importance a person attaches to something or someone; our value is often reflected in the way we live. An attitude is a way a person expresses or applies their beliefs and values, and is expressed through words and behaviour. The present study is a survey on the psychological sphere of school students who are expected to possess motivation in the form of attitude towards social value it seeks to explore, in particular. In the present study, the investigator tried his best to study the development of social values of secondary students. This study uses descriptive survey research to describe, explain and interpret what existed on that time concerning with the research problem. The findings of the study proves that there is no significant difference between Boys but there is a significant difference between Rural Girls and urban Girl Students’ attitudes towards social values.