The integration of artificial intelligence (AI) in journalism presents a blend of opportunities and challenges. This study interrogates journalism identity construction with AI use in newsrooms. Employing discourse theory and social identity theory as frameworks, this study used in-depth interviews with nine African journalists. The findings reveal that journalists recognize AI’s efficiency in tasks like content distribution and fact-checking, yet express concerns over job security, ethical implications and the preservation of cultural sensitivity in AI-generated content. Findings highlight AI’s dual role as an enhancer of journalistic practices and a potential disruptor of cultural norms. By offering insights into AI’s impact in the African context, this research paves the way for future exploration in this critical, rapidly evolving field.
Egbunike et al. (Wed,) studied this question.