What question did this study set out to answer?

The aim is to evaluate AI-generated transformation videos' impact on aesthetic surgery marketing and their ethical implications.

Ushering in a New Social Media Era in Aesthetic Surgery: AI-Generated Transformation Videos and Their Ethical Implications

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Examines AI-generated transformation videos, highlighting ethical challenges and implications for aesthetic surgery.

The aim is to evaluate AI-generated transformation videos' impact on aesthetic surgery marketing and their ethical implications.
Analysis of AI-generated transformation videos used in aesthetic surgery
Assessment of the advantages for patient engagement and communication
Review of existing professional guidelines and ethical challenges
AI-generated videos enhance engagement and viewer retention compared to static images
There are ethical concerns regarding truthful marketing and patient safety
Recommendations for professional organizations to create targeted AI policies were identified

Wiegmann et al. (2026) studied this question.

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