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February 12, 2026Management Research The Journal of the Iberoamerican Academy of Management

Integrating AI ethics to foster employee happiness in high-interaction tourism workplaces

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Authors

RRRafael Robina-RamírezALAna Leal-SolisARAloysius OSB Roets

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Overview

Mixed-methods approach investigates ethical AI's impact on employee happiness in tourism, indicating its potential benefits.

Key Points

  • This study aims to explore how integrating ethical AI can improve employee happiness in tourism workplaces.
  • Conducted manager interviews and surveyed 558 employees and 130 managers.
  • Employed SmartPLS 4.1.1.4 for complex mediation analysis.
  • Utilized a mixed-methods approach to combine qualitative and quantitative insights.
  • Ethical AI significantly improves employee well-being (R² = 0.640) compared to managers (R² = 0.414).
  • Reducing technostress enhances employees' cultural integration.
  • Transparency and fairness boost managerial empowerment.
  • Data privacy influences employee development and perceptions of hospitality.

Cite This Study

Robina-Ramírez et al. (2026) studied this question.

synapsesocial.com/papers/698d6e055be6419ac0d53570https://doi.org/10.1108/mrjiam-09-2025-1813
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