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This analysis reveals how sustainability enhances financial performance in the hotel industry, suggesting better competitiveness.
This article analyzes the impact of sustainability and green practices on business efficiency in hotel management. The study examines environmental responsibility, efficient resource use, energy-saving technologies, and their influence on financial performance and competitiveness. The research is based on theoretical analysis and a systematic approach. The findings demonstrate that green practices enhance long-term financial sustainability and customer loyalty in the hotel industry.
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Mukharram Mukhamedova (2026) studied this question.
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