Randomized trial shows enhanced guest experience through sustainability in hotel management, suggesting improved profitability.
This abstract discusses the integration of sustainable practices in hotel management, emphasizing their dual rolein enhancing guest experience and improving operational efficiency. Sustainable practices, including energyconservation, waste reduction, and eco-friendly amenities, not only meet growing consumer demand forenvironmentally responsible travel but also lead to significant cost savings and improved resource managementfor hotels. By adopting green technologies and sustainable operations, hotels can reduce their environmentalfootprint, attract eco-conscious guests, and differentiate themselves in a competitive market. The abstracthighlights how sustainability initiatives can align with broader business objectives, promoting long-termprofitability and resilience in the hospitality industry.
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Balakrishnan R (2024) studied this question.
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