Research examines agricultural marketing's impact on sustainable development in rural Azerbaijan, suggesting improvements.
The research paper examines the characteristics of agriculture within the context of the economy's agro-industrial complex. It identifies the purpose of agricultural marketing, its nature, and its main problems. The paper aims to fill the gaps regarding the detailed composition of agricultural marketing and enhance the theory through actual research on marketing actions for the sustainable development of agricultural enterprises. The analysis employs the 4P marketing model, focusing on peasant farms in Azerbaijan's Samukh and Shamkir regions. A comparative assessment of key production indicators within these peasant economies is conducted. Based on the findings, the paper identifies the strengths and weaknesses of current marketing practices, offering recommendations for their effective implementation.
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Gasimova et al. (2026) studied this question.
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