Specific Aspects of Managing Marketing Activities in Grain Processing Enterprises

The article examines the distinctive features of marketing management in grain processing enterprises under the conditions of market liberalization in Uzbekistan. It is shown that marketing in this sector is shaped by the seasonal nature of raw material supply, the dual role of grain as a strategic food commodity and a market good, low differentiation of core products, and a high share of logistics and storage in total costs. Based on content analysis of scientific literature, secondary statistical data and a SWOT analysis of the sector, the study systematizes the industry-specific aspects of marketing management and proposes an integrated model covering procurement (input) marketing, product and brand policy, pricing, distribution and marketing control. The results can be used by managers of flour mills, feed mills and cereal producers to build marketing services and to raise the competitiveness of their products in domestic and foreign markets.