This essay series compiles insights on branding and decision-making in the context of AI, indicating its evolving role.
This document compiles the three-part Substack series“Branding as a Decision Production Structure in the Age of AI.” The original essays were published individually on Substack.For this version, the three parts have been consolidated into a single manuscript. Transitional references between parts have been removed,and an abstract has been added to clarify the overall conceptual structure. No substantive revisions have been made to the core arguments.The text reflects the original published content in consolidated form.
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Eun Jung Lee (2026) studied this question.
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