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Investigate methodologies for assessing employer branding's effectiveness in industrial enterprises.

Methodology for Assessing the State of the Employer Brand: Review of Practices for Improving the Efficiency of Personnel Management in Industrial Enterprises

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Analysis reveals effective branding practices in industrial enterprises, implying improved recruitment in a competitive labor market.

Investigate methodologies for assessing employer branding's effectiveness in industrial enterprises.
Review of five companies' HR branding practices
Analysis of methodologies for assessing employer brand
Surveys of workers, technical staff, management, and HR teams
Identified key features influencing employer brand perception
Proposed a brand audit and assessment methodology
Best practices showed potential for improving personnel management efficiency

Нагибина et al. (2025) studied this question.

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