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This article examines marketplace architecture to improve user experience in e-commerce, suggesting a system blueprint for better decision-making.
DescriptionThis article examines structural limitations in contemporary e-commerce platforms and argues that many persistent user difficulties arise from marketplace architecture rather than individual usability or merchant behavior. Drawing on perspectives from platform economics, information systems, and user-centered design, the study conceptualizes e-commerce as a problem-solving infrastructure rather than a transactional environment. It proposes a System Blueprint that integrates trust mechanisms, decision support, logistics intelligence, technical product discovery, community knowledge, service layers, and lifecycle management. The framework aims to support more informed decisions, improve system transparency, and enable the long-term management and use of products within digital commerce ecosystems. KeywordsE-commerce Architecture, Platform Economy, Digital Commerce Ecosystems, Marketplace Redesign, Problem-solving Infrastructure, Decision Support Systems (DSS), Multi-criteria Decision Making (MCDM), Information Transparency, Information Asymmetry, Logistics Analytics, User-Centered Commerce, Knowledge-Integrated Commerce, Community Knowledge, Technical Product Discovery, Product Lifecycle, Circular Economy, Trust and Reputation, Lifecycle Commerce
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Natchayapong Teerachtragoon (2026) studied this question.
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