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This analysis aims to explore the trends and structures in economic valuation and heritage tourism research from 2004 to 2024.

February 19, 2026Future Business JournalOpen Access

MAPPING emerging trends in economic valuation and heritage tourism: a bibliometric analysis of cultural heritage site research (2004–2024)

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This analysis aims to explore the trends and structures in economic valuation and heritage tourism research from 2004 to 2024.
Conducted a bibliometric review of publications using descriptive statistics and thematic analysis.
Utilized networks and co-citation analysis to evaluate the field's developments.
Analyzed data sourced from the Web of Science Core Collection.
Identified a fast-growing but uneven research community in heritage tourism.
Found that economic valuation is often linked with management and tourism research rather than being a core focus.
Revealed a shift in research interests towards sustainability, governance, and long-term impacts.

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Bibliometric analysis reveals growing trends and research gaps in economic valuation of heritage tourism, indicating future directions.

Zhang et al. (2026) studied this question.

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