Purpose: This study aimed to investigate the impact of e-commerce adoption on achieving competitive advantage, sustainability, and financial performance of international exporting companies in Iran. In terms of purpose, this research was applied, and in terms of data collection and analysis methods, it was descriptive-survey and based on structural equation modeling. Design/methodology/Approach: The statistical population of the study was the managers of all international export companies in Tehran, numbering 800. To achieve the research objectives, using Cochran's formula for sample size determination, a sample of 270 individuals was selected using simple random sampling. The data collection tools in this study were standard questionnaires whose validity and reliability had been confirmed in previous studies. In this research, face validity was used to confirm validity, and Cronbach's alpha was used to confirm reliability. To analyze the findings, structural equation modeling based on partial least squares ٫was used, employing SPSS version 22 and SmartPLS version 4 software. The significance level was considered to be 0.05. The results of this study showed that e-commerce adoption affects competitive advantage, financial performance, and company sustainability. Also, financial performance and competitive advantage affect sustainability. Findings: Finally, the research findings showed that financial performance and competitive advantage mediate the relationship between e-commerce adoption and company sustainability (P<0.05). These findings highlight the importance of the research variables and encompass concepts for developing financial performance and sustainability, especially achieving competitive advantage.
Atashkar et al. (Tue,) studied this question.
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