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The aim is to review and offer recommendations on purposeful sampling and saturation in qualitative research methodologies.

February 22, 2026Open Access

Purposeful sampling and saturation in qualitative research methodologies : recommendations and review

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The aim is to review and offer recommendations on purposeful sampling and saturation in qualitative research methodologies.
Reviewed prior qualitative research in business and management.
Focused on three qualitative approaches: Gioia, Eisenhardt, and flexible pattern matching.
Analyzed how empirical studies addressed purposeful case selection and saturation.
Identified challenges in case selection and saturation due to complexities in aggregated individuals.
Noted varying informational coherence among informants, contributing to issues of harmony and discord.
Deduced critical reflections and guidelines for effective case selection in qualitative studies.

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Review explores case selection and saturation in qualitative research, highlighting guidelines for business contexts.

Bouncken et al. (2026) studied this question.

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