Survey data from supply chain managers in Morocco, South Africa, Kenya, and Nigeria shows digital twins improve operational performance, emphasizing resilience in emerging markets.
This study examines how Digital Twin adoption and AI-based predictive analytics influence predictive logistics capabilities, which in turn drive operational and sustainable supply chain performance among African firms. Drawing on Dynamic Capabilities Theory and Resource-Based View, a mediated structural model is tested using PLS-SEM on survey data from 250 supply chain managers across Morocco, South Africa, Kenya, and Nigeria. Results confirm significant direct effects of Digital Twins (β=0.42, p<0.01) and AI analytics (β=0.38, p<0.01) on predictive capabilities, with full mediation to performance outcomes (R²=0.67 for operational, 0.59 for sustainable). Findings underscore technology-driven resilience in emerging markets, offering implications for logistics practitioners and policymakers.
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Bouya et al. (2025) studied this question.
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