Exposure to Alcohol-Related Social Media Content and Desire to Drink Among Young Adults

Scott I Donaldson; Alex M. Russell; Jon-Patrick Allem

doi:10.1001/jamapediatrics.2025.6335

February 23, 2026JAMA Pediatrics

Exposure to Alcohol-Related Social Media Content and Desire to Drink Among Young Adults

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Key Points

The study aims to explore how exposure to positive representations of alcohol on social media influences drinking behavior among young adults aged 18 to 24.
Online survey conducted targeting individuals aged 18 to 24 years.
Participants reported their exposure to social media content depicting alcohol use.
Responses on alcohol consumption and desire to drink were collected and analyzed for associations.
A positive correlation was found between favorable alcohol depictions and the desire to drink among participants.
Young adults exposed to more alcohol-related content reported a higher likelihood of alcohol consumption.

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Implication

Survey study investigates how favorable alcohol portrayals online affect drinking desires in young adults, suggesting potential risks.

Abstract

This survey study investigates the association between exposure to favorable depiction of alcohol use online and alcohol consumption in individuals aged 18 to 24 years.

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Cite This Study

Donaldson et al. (2026) studied this question.

synapsesocial.com/papers/699e918df5123be5ed04f231 https://doi.org/10.1001/jamapediatrics.2025.6335

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Exposure to Alcohol-Related Social Media Content and Desire to Drink Among Young Adults

Key Points

Ask about this paper

Implication

Abstract

Discussion

Cite This Study

Exposure to Alcohol-Related Social Media Content and Desire to Drink Among Young Adults

Key Points

Ask about this paper

Implication

Abstract

Discussion

Cite This Study

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