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February 25, 2026JAMA Pediatrics1 citations

Exposure to Alcohol-Related Social Media Content and Desire to Drink Among Young Adults

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SDScott I DonaldsonARAlex M. RussellJAJon-Patrick Allem

Key Points

  • The study aims to explore how exposure to positive representations of alcohol on social media influences drinking behavior among young adults aged 18 to 24.
  • Online survey conducted targeting individuals aged 18 to 24 years.
  • Participants reported their exposure to social media content depicting alcohol use.
  • Responses on alcohol consumption and desire to drink were collected and analyzed for associations.
  • A positive correlation was found between favorable alcohol depictions and the desire to drink among participants.
  • Young adults exposed to more alcohol-related content reported a higher likelihood of alcohol consumption.

Abstract

This survey study investigates the association between exposure to favorable depiction of alcohol use online and alcohol consumption in individuals aged 18 to 24 years.

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Cite This Study

Donaldson et al. (2026) studied this question.

synapsesocial.com/papers/699e918df5123be5ed04f231https://doi.org/10.1001/jamapediatrics.2025.6335
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Alcohol Advertising on Facebook and the Desire to Drink Among Young Adults2018 · 14 citations
  2. 2We need more rigorous research on social media and substance use to move from association to causation2025 · 2 citations
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  4. 4Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers2022 · 76 citations
  5. 5Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis2025 · 15 citations