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February 25, 2026Open Access

Impact and engagement of sport & fitness influencers: A challenge for health education media literacy

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Authors

DMDavid Recio MorenoJQJavier Gil QuintanaEREfrén Romero Riaño

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Overview

Observational study analyzes audience engagement and health influence of sport influencers on Instagram.

Key Points

  • This research aims to understand how sport and fitness influencers use Instagram to promote health and well-being.
  • Monitored and collected data from 10 Spanish influencers on Instagram.
  • Analyzed the biography and popular posts of each influencer.
  • Examined visual aspects, codes, and digital language used in the content.
  • Influencers motivated audiences to adopt active and healthy lifestyles.
  • Content included exercise variety to improve muscular strength and flexibility.
  • Practical nutrition advice and personalized training programs were provided.
  • Strategies aligned with digital marketing to enhance trust and engagement.
  • Influencers influenced audience purchasing decisions regarding health products.

Cite This Study

Moreno et al. (2023) studied this question.

synapsesocial.com/papers/699e91fdf5123be5ed04feafhttps://doi.org/10.5281/zenodo.18745642
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