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Qualitative research uncovers barriers to e-commerce in Egyptian SMEs, suggesting interventions for improvement.
Egyptian small and medium-sized enterprises (SMEs) have been slow to adopt electronic commerce (e-commerce), facing both significant challenges and potential opportunities. A qualitative research approach was employed, involving interviews with key stakeholders from selected SMEs across Egypt. Data were analysed using thematic content analysis. The study revealed that high transaction costs (75%) and insufficient technical infrastructure were major challenges, while low awareness of e-commerce benefits (60%) hindered opportunities for adoption. Egyptian SMEs face substantial obstacles in e-commerce penetration, necessitating targeted interventions to enhance their digital capabilities. To overcome these challenges, government and industry bodies should prioritise capacity-building programmes focused on technical support, education, and awareness campaigns.
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Hassanini et al. (2001) studied this question.
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