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Qualitative study examines barriers to e-commerce adoption in SMEs, suggesting support measures for improvement.
Egyptian SMEs have been slow to adopt e-commerce despite its potential benefits. A qualitative study employed semi-structured interviews with 30 randomly selected SME owners/managers across Egypt. SMEs face significant costs (average $500 per month) and technical difficulties as major obstacles to e-commerce adoption, while perceived benefits include increased market reach (60%) and improved efficiency (45%). Egyptian SMEs are constrained by financial limitations and technological inadequacies in their e-commerce journey. Government should provide subsidies for SME e-commerce costs and develop digital literacy programmes to enhance skills among Egyptian entrepreneurs.
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Al-Masri et al. (2005) studied this question.
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