This study explores the integral role of graphic design in shaping user experiences on digital platforms, particularly on Instagram. Using Peirce's semiotic method, the research combines analyses of icons, indexes, and signs within the Instagram interface on user engagement, usability, and emotional connection. Findings indicate that the intentional design of these elements significantly influences users' initial engagement and overall satisfaction. However, frequent and disruptive changes to the graphic design, especially layout modifications, can negatively impact the user experience by disorienting users, reducing efficiency, and creating frustration. The study underscores the importance of thoughtful and consistent graphic design in creating engaging and user-friendly digital platforms. By understanding the semiotic significance of design elements, designers and developers can enhance user experiences and improve the overall platform performance.
Wiana et al. (Tue,) studied this question.