This article discusses how an international company balances personalized service and standardization for key customers, suggesting effective management strategies.
The article describes how an international company manages its key customers, while striving for a single level of service and taking into account the individual needs and expectations of its large customers. In this article, we will look at how key customer management is carried out as a single system combining
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Bekturganova Saltanat (2026) studied this question.
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