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February 26, 20260 citationsOpen Access

Community Engagement through Social Media in HIV Prevention Efforts: Nairobi Slums as a Case Study

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CMChillo MuthuiInternational Centre of Insect Physiology and EcologyKKKanjii KihombaInternational Centre of Insect Physiology and EcologyGNGithinji NgugiJomo Kenyatta University of Agriculture and Technology

Key Points

  • Evaluate the impact of social media on community engagement in HIV prevention efforts in Nairobi slums.
  • Mixed-methods approach combining quantitative surveys and qualitative interviews
  • Participants assessed for changes in HIV knowledge awareness pre- and post-intervention
  • Data analyzed for engagement levels and strategy effectiveness
  • Average of 78% improvement in HIV knowledge awareness post-intervention (p < .05)
  • Social media engagement significantly enhanced HIV prevention efforts
  • Healthcare providers encouraged to tailor campaigns for youth demographics

Abstract

HIV/AIDS remains a significant public health concern in Nairobi slums, where community engagement is crucial for effective prevention efforts. A mixed-methods approach combining quantitative data from surveys and qualitative insights through interviews to evaluate community engagement levels and effectiveness. Among participants, there was a significant increase (p <. 05) in HIV knowledge awareness post-social media intervention, with an average of 78% improvement across the study group. Community participation via social media platforms can significantly enhance HIV prevention efforts in Nairobi slums; further research is warranted to refine strategies. Healthcare providers should integrate tailored social media campaigns into their prevention programmes, focusing on youth demographics with higher engagement rates. HIV Prevention, Social Media Engagement, Community Health Interventions, Nairobi Slums Model estimation used =argmin_ᵢ (yᵢ, f_ (xᵢ) ) +₂², with performance evaluated using out-of-sample error.

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Cite This Study

Muthui et al. (2002) studied this question.

synapsesocial.com/papers/699fe33695ddcd3a253e6db1https://doi.org/10.5281/zenodo.18753464
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