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Assess the effectiveness of social media campaigns on HIV knowledge retention among urban youth in Cairo.

March 3, 2026Open Access

Social Media Campaigns for HIV Prevention Among Urban Youth in Cairo: Knowledge Retention and Engagement Analysis

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Mixed-methods approach shows increased HIV knowledge in urban youth, indicating a need for better engagement strategies.

Assess the effectiveness of social media campaigns on HIV knowledge retention among urban youth in Cairo.
Conducted pre-and post-campaign surveys measuring knowledge changes
Performed content analysis of campaign materials to identify key themes
Conducted qualitative interviews for insights into participant experiences
78% of participants reported increased awareness about HIV prevention
Engagement rates varied, with some platforms achieving 35% participation while others only 12%
Indicates a need for diversified engagement strategies to maintain interest

Hassanat et al. (2006) studied this question.

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