What question did this study set out to answer?

The central aim is to identify potential greenwashing in sustainability reports using a new multi-dimensional framework.

February 26, 2026Discover SustainabilityOpen Access

A multi-dimensional textual framework for detecting greenwashing in sustainability reporting

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Analyzes sustainability reports to detect greenwashing, highlighting communication strategies and implications.

The central aim is to identify potential greenwashing in sustainability reports using a new multi-dimensional framework.
Developed a three-dimensional categorization framework for analyzing sustainability communication
Utilized text mining and natural language processing techniques
Analyzed 105 sustainability reports published by companies on the BIST Sustainability Index
Found a trend of increasing readability and positive sentiment in narratives
Detected higher usage of boilerplate language among some companies
Identified a small group of companies with a high-risk communication profile indicative of greenwashing

Kılınç et al. (2026) studied this question.

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