What does this research mean for the field?

Factors such as customer service quality, product offerings, and premium pricing significantly influence the satisfaction levels of policyholders at LIC in Madurai. Novelty: ClaimNovelty.SYNTHESIS. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The research aims to identify factors that influence satisfaction levels among LIC policyholders in Madurai.

February 26, 2026INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS0 citationsOpen Access

A Study on Factors Influencing Satisfaction Levels of Policyholders of LIC with Reference to Madurai Branches

BBB.Srividhya B.Srividhya DDDr.R.Gopalsamy Dr.R.Gopalsamy DMDr.A Mayilmurugan

Key Points

The research aims to identify factors that influence satisfaction levels among LIC policyholders in Madurai.
Survey design targeting LIC policyholders
Questionnaire distribution and collection
Statistical analysis to identify satisfaction determinants
Identified key factors affecting satisfaction such as premium costs and policy benefits
Highlighted the importance of customer service and communication
Findings indicate that overall satisfaction is moderate among respondents

Abstract

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