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This research analyzes the performance of mutual funds and ULIPs in India, focusing on technology, investor behavior, and sustainability.

February 27, 2026Open Access

Performance And Growth Analysis Of Mutual Funds And ULIPs In India: Investor Behaviour, Digital Financial Technologies (AI, Machine Learning, Blockchain), And Sustainable Investment Trends.

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This research analyzes the performance of mutual funds and ULIPs in India, focusing on technology, investor behavior, and sustainability.
Collected primary data from 198 retail investors
Employed secondary financial performance data
Used statistical techniques like ANOVA and SEM
Analyzed relationships between technology adoption and investment preferences
Mutual funds show better risk-adjusted returns than ULIPs
Investor risk perception and financial awareness significantly affect choices
AI, ML, and blockchain enhance investor trust
Digital literacy influences fintech adoption and investment decisions
Sustainable investment orientation is crucial for decision-making

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Quantitative analysis reveals mutual funds outperform ULIPs in India, indicating tech-driven investment trends are significant.

Prasanna et al. (2026) studied this question.

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