Qualitative analysis reveals varied adoption of online marketplaces in East African agribusinesses, suggesting investment in digital literacy programs.
Online marketplaces have emerged as significant disruptors in various sectors globally, including East African agribusinesses. A qualitative approach was employed to analyse existing literature and case studies from selected countries in East Africa. The adoption rate varies significantly across different types of online marketplaces and geographical regions within East Africa. Investment should be prioritised in developing digital literacy programmes for smallholders to maximise benefits from online platforms.
No takes yet. Share an insight, caveat, or question.
Mangua et al. (2003) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: