What question did this study set out to answer?

This study aims to understand the non-linear drivers of tourist loyalty relating to perceived authenticity and cultural involvement in urban heritage contexts.

February 28, 2026SustainabilityOpen Access

The Threshold of Authenticity and the Limits of Cultural Involvement: A Non-Linear Perspective on Heritage Tourist Loyalty

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Authors

SZShuaizheng ZhaoUniversiti Sains Malaysia YZYana ZhangUniversiti Sains Malaysia YNYitong NiuUniversiti Sains Malaysia

Discussion

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Implication

This research examines how perceived authenticity influences tourist loyalty in urban heritage tourism, indicating new approaches for sustainable practices.

Key Points

This study aims to understand the non-linear drivers of tourist loyalty relating to perceived authenticity and cultural involvement in urban heritage contexts.
Utilized a structured survey questionnaire for data collection.
Conducted on-site convenience sampling in an urban heritage district.
Employed face-to-face recruitment immediately after tourist visits.
Applied quadratic modeling within PLS-SEM to analyze relationships among key factors.
Tourist loyalty is primarily driven by experiential and involvement-related processes.
Cultural motivation and authenticity influence loyalty through existential authenticity and cultural involvement.
Non-linear relationships in loyalty formation were observed, with authenticity having threshold effects.
Cultural involvement showed diminishing returns beyond an optimal level.

Cite This Study

Zhao et al. (2026) studied this question.

synapsesocial.com/papers/69a286490a974eb0d3c0133e https://doi.org/10.3390/su18052226

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February 28, 2026SustainabilityOpen Access

The Threshold of Authenticity and the Limits of Cultural Involvement: A Non-Linear Perspective on Heritage Tourist Loyalty

View Full Paper

Ask AI

Bookmark

Authors

SZShuaizheng ZhaoUniversiti Sains Malaysia YZYana ZhangUniversiti Sains Malaysia YNYitong NiuUniversiti Sains Malaysia

Discussion

Member takes

Implication

This research examines how perceived authenticity influences tourist loyalty in urban heritage tourism, indicating new approaches for sustainable practices.

Key Points

This study aims to understand the non-linear drivers of tourist loyalty relating to perceived authenticity and cultural involvement in urban heritage contexts.
Utilized a structured survey questionnaire for data collection.
Conducted on-site convenience sampling in an urban heritage district.
Employed face-to-face recruitment immediately after tourist visits.
Applied quadratic modeling within PLS-SEM to analyze relationships among key factors.
Tourist loyalty is primarily driven by experiential and involvement-related processes.
Cultural motivation and authenticity influence loyalty through existential authenticity and cultural involvement.
Non-linear relationships in loyalty formation were observed, with authenticity having threshold effects.
Cultural involvement showed diminishing returns beyond an optimal level.

Cite This Study

Zhao et al. (2026) studied this question.

synapsesocial.com/papers/69a286490a974eb0d3c0133e https://doi.org/10.3390/su18052226

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