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This research aims to explore the dynamics of AI adoption in Micro, Small, and Medium Enterprises (MSMEs).

February 28, 2026Open Access

The Scope and Effects of Artificial Intelligence Implementation in Micro, Small, and Medium Enterprises

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This research aims to explore the dynamics of AI adoption in Micro, Small, and Medium Enterprises (MSMEs).
Conducted a structured survey among 58 MSME representatives
Utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis
Focused on factors like organizational readiness, perceived usefulness, and barriers to AI implementation
Organizational readiness and perceived usefulness significantly impact AI adoption
Financial and technical barriers hinder AI implementation
External support from government and tech collaborations aids in overcoming obstacles

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Examines how artificial intelligence influences productivity in small businesses, indicating the need for tailored support.

Sharma et al. (2026) studied this question.

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