What question did this study set out to answer?

This research aims to explore how social media influences employer branding and talent acquisition through existing studies.

February 28, 2026Employee Relations

Social media and employer branding: a systematic review of social media's role in shaping employer branding

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Authors

RKRajwinder KaurFore School of Management BLBhajan LalNirma University JVJyoti VermaUniversity of Delhi

Discussion

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Implication

A systematic literature review examines how social media shapes employer branding and recruitment outcomes, indicating its importance for organizations.

Key Points

This research aims to explore how social media influences employer branding and talent acquisition through existing studies.
Conducted a systematic literature review using PRISMA framework
Analyzed 72 articles sourced from the Scopus database
Selected 59 peer-reviewed studies based on strict inclusion criteria
Thematically organized findings across four research questions
Social media significantly enhances employer branding by signaling organizational values
Identified platforms like LinkedIn, Glassdoor, and Instagram as key for employer brand positioning
Found that authenticity and employee advocacy are essential communication strategies
Highlighted mediating factors such as employer attractiveness and social media usage

Cite This Study

Kaur et al. (2026) studied this question.

synapsesocial.com/papers/69a287f20a974eb0d3c03cd6 https://doi.org/10.1108/er-06-2025-0448

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February 28, 2026Employee Relations

Social media and employer branding: a systematic review of social media's role in shaping employer branding

View Full Paper

Ask AI

Bookmark

Authors

RKRajwinder KaurFore School of Management BLBhajan LalNirma University JVJyoti VermaUniversity of Delhi

Discussion

Member takes

Implication

A systematic literature review examines how social media shapes employer branding and recruitment outcomes, indicating its importance for organizations.

Key Points

This research aims to explore how social media influences employer branding and talent acquisition through existing studies.
Conducted a systematic literature review using PRISMA framework
Analyzed 72 articles sourced from the Scopus database
Selected 59 peer-reviewed studies based on strict inclusion criteria
Thematically organized findings across four research questions
Social media significantly enhances employer branding by signaling organizational values
Identified platforms like LinkedIn, Glassdoor, and Instagram as key for employer brand positioning
Found that authenticity and employee advocacy are essential communication strategies
Highlighted mediating factors such as employer attractiveness and social media usage

Cite This Study

Kaur et al. (2026) studied this question.

synapsesocial.com/papers/69a287f20a974eb0d3c03cd6 https://doi.org/10.1108/er-06-2025-0448

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