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February 28, 2026Journal of Macromarketing

The Phygital Education Paradigm: Blended Learning and its Impact on Student Experiences in Sport and Dance Education

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Authors

SASarah AhmadiAustralian Institute of BusinessSVSvetlana De VosAustralian Institute of BusinessBQBora QesjaAustralian Institute of Business

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Implication

Exploratory study reveals how blended learning impacts student experiences, highlighting key engagement factors.

Key Points

  • This study aims to explore the impact of blended learning on student experiences in sport and dance education through the phygital lens.
  • Conducted twenty qualitative interviews with field hockey athletes and professional jazz students.
  • Introduced the Digitalization Physicalization Customer Experience (DPCX) framework.
  • Examined the roles of human connectors and peers in shaping educational bonds.
  • Digital tools support peer bonds but do not fully initiate them.
  • In-person interactions are critical for emotional engagement.
  • High-quality time-flow minimizes cognitive friction and enhances goal progression.

Cite This Study

Ahmadi et al. (2026) studied this question.

synapsesocial.com/papers/69a288060a974eb0d3c03e81https://doi.org/10.1177/02761467261424251
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