This examination reveals how much Ecuadorian households value forest conservation, suggesting strong public support for deforestation prevention.
We examined preferences and willingness-to-pay (WTP) of Ecuadorian households for a proposed forest conservation program aiming to avoid 500 km2 of deforestation in Ecuador (i.e. the annually deforested area). The monthly mean WTP per household lies between $6.28 - $3.17, depending on analysis method. Aggregated over all households, Ecuadorians are willing to pay more than 150 million US$ per year for avoiding deforestation in their country.
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Gordillo et al. (2020) studied this question.
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