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March 2, 2026Computers in Human Behavior Artificial Humans0 citationsOpen Access

Judge a robot by its cover? The impact of delivery purpose labels on willingness to help, perception, and evaluation of robot abuse

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HSHeqiu SongFKFredrik KonradAAAnna M. H. Abrams

Key Points

  • The aim is to understand how delivery purpose labels and audio cues influence public evaluation and behavior towards delivery robots.
  • Conducted two online experimental studies with a total of 329 participants.
  • Study 1 focused on moral evaluation affected by delivery purpose labels.
  • Study 2 analyzed the effects of purpose labels and audio cues on willingness to help and expectations regarding the robots.
  • No influence of delivery purpose on moral judgment of robot abuse was observed.
  • Willingness to help varies by robot type, with lower help for pizza-bots compared to pharma-bots.
  • Higher existence acceptance correlates with increased willingness to help and lower expected compensation.

Abstract

Delivery robots not only serve users but also share public spaces with non-users, known as Incidentally Co-present Persons (InCoPs), who might engage in different unplanned interactions. For instance, delivery robots will encounter obstacles on the streets and might require assistance from passersby or might even be attacked by passersby. In two experimental online studies ( total n =329), we investigated how Incidentally Co-present Persons evaluate and respond to delivery robots in public spaces at two levels: passive moral judgment and active behavioral orientation. Study 1 examined whether the delivery purpose of a robot (expressed by a label) influences the moral evaluation of robot abuse. Study 2 investigated how delivery purpose and audio cues (silence, beeping, alarm) shape Existence Acceptance (EA), willingness to help (WtH), expected compensation (EC), and perceived assertiveness, safety, and comfort. The main results of these study are that the delivery purpose did not influence the moral judgment of the attack against the delivery robot. Moreover, though the purpose of the robot and its audio cues did not influence participants’ EA, people were less willing to help a pizza-bot than a pharma-bot. Moreover, individuals with higher EA were also more willing to help and expected less compensation. We further report qualitative results on participants’ reasons for (not) helping a delivery robot. • No significant influence of the delivery purpose expressed by a label on the robot on the moral judgment of the attack was found. • Acceptance, willingness to help, and expected compensation of delivery robots remained consistent across all purpose and audio cues categories. • A positive correlation between acceptance and willingness to provide assistance was observed. • A negative correlation was found between the willingness to help and expected monetary compensation.

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Cite This Study

Song et al. (2026) studied this question.

synapsesocial.com/papers/69a52920f1e85e5c73bf06bahttps://doi.org/10.1016/j.chbah.2026.100268
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