Healthy ultraprocessed foods overstate benefits and distract from necessary consumption reduction.
Critical examination shows how industry narratives legitimize ultraprocessed food marketing.
Findings highlight potential risks of prioritizing health claims over dietary guidelines.
Calls for clearer communication on the implications of ultraprocessed food consumption.
Abstract
A focus on “healthy” ultraprocessed foods is overstating benefits, legitimising industry narratives, and obscuring the priority of reducing overall consumption, argue Leandro Rezende and colleagues