Cross-Sectional Study on Oral Nicotine Product Sales Trends in Scandinavia From 2018 to 2025

Key Points

• Nicotine pouches have overtaken traditional snus in market share across Scandinavia, indicating a shift in consumer preference.
• Analysis based on over 19 million e-commerce orders from Sweden and Norway highlights significant trends in nicotine product usage.
• The study presents cross-sectional analysis methods, providing insight into contemporary smoking alternatives and their implications.
• The findings support the notion of nicotine pouches as an effective harm reduction tool, highlighting the need for ongoing monitoring.