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Analysis reveals the disruption of folklore through engagement-driven technology, highlighting education needs.
I examine the algorithmic storm of digital media wherein the transmission of folklore is disrupted by technology designed for engagement. I consider what happens when the vehicle for folkloric transmission is no longer human-centered but technology- and profit-centered. Finally, I argue there is a great need to expand folklore education to both ensure the growth of the field and to help people navigate the algorithmic storms in which they find themselves.
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Cassandra L. Pfeifer (2026) studied this question.
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