Cultivating cross-cultural business communication competence is crucial for professionals in international economics and trade. To address the common disconnect between theory and practice in university courses, this paper constructs a four-phase integrated teaching model ("Objective-Process-Evaluation-Sublimation") based on Outcome-Based Education (OBE) and experiential learning theories. This "course-competition integration" model incorporates high-level academic competitions into the curriculum, achieving a reconstruction of teaching content, creation of simulated scenarios, implementation of diversified assessment, and sublimation of practical cognition. Teaching practice demonstrates that this approach effectively stimulates students' initiative and significantly enhances their competencies in cross-cultural communication, teamwork, and innovative problem-solving, thus providing a valuable paradigm for cultivating applied international trade talents.
Weilan et al. (Wed,) studied this question.