How Augmented Reality Shapes Online Shopping Behavior Among Consumers: The Experience of Bangladeshi Consumers

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Augmented reality significantly enhances online shopping behavior, improving user engagement and satisfaction.
Increased engagement was noted in 75% of consumers using augmented reality features, highlighting its effectiveness.
Observational analysis of Bangladeshi consumers indicates changes in purchasing decisions linked to augmented reality use.
These findings call for further exploration of augmented reality's role in diverse consumer settings and markets.

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Observational analysis reveals augmented reality influences online shopping behavior in Bangladeshi consumers, suggesting enhanced engagement.

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Agus Alam (2026) studied this question.

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Observational analysis reveals augmented reality influences online shopping behavior in Bangladeshi consumers, suggesting enhanced engagement.