The Real Cost in Context: Comparative Surveillance of E-Cigarette Prevention Campaigns on Twitter (2018–2023)

Key Points

• The analysis identifies key trends in e-cigarette prevention campaigns over five years, highlighting their effectiveness.
• Over 2,000 tweets were analyzed, examining engagement levels and messaging strategies used during campaigns.
• Observational analysis across various social media platforms was conducted to assess user interactions and responses.
• This calls for improved strategies to maximize the impact of prevention campaigns in social media settings.